thought, inc.

Perhaps the most notable aspect of public relations is publicity generation. The old saying that all publicity is good publicity, isn’t really true. Abraham Lincoln once noted that “what kills the skunk is the publicity it gives itself.” It today’s world and media environment, a better approach is that all managed publicity is good publicity.

If you want to draw a crowd, start a fight.
Old Irish Proverb

Although corporate dueling in the media is best left out of the publicity campaign, the advice is good—if you want to get noticed, engage an audience and attract attention. All solid publicity is generated by someone, somewhere taking some action. The action by itself isn’t enough to make the news, the story has to be told. Before it’s told it has to be pitched; before it’s pitched it has to be conceived and planned. After it’s told, the story and media’s coverage of it has to be analyzed so the impact can be determined. It’s not as simple as just starting a fight; but with thought, inc. on your side, we’ll have the ring-side seats filled.

The range of opportunities is almost limitless--events, speaking engagements, media tours, story insertions, ghost-authored (or by-lined) article, etc. While working with thought, inc., we will help you manage and create the publicity your company needs to stay in the minds of you target audiences.