thought, inc.

The media and it’s consumers pride themselves on being well-informed. Unfortunately, they are often mis-informed, ill-informed, or worse, un-informed. Managing and regulating the quality and flow the information disseminated through various media outlets will greatly improve your company’s ability to benefit from that information.

Traditional Media

Many of the common tasks and actions involved in Media Relations have become “standard business practices” and the purpose for the practice has been forgotten. Press releases, press conferences, speaking engagements, promotional tours, opinion editorials, interviews, media appearances, press kits, fact/tip sheet, etc. all exist for one purpose—to improve the relationship between your company and the media. Although there are side benefits, such as product promotion and strengthened name recognition, the primary purpose is relationship building. Building relationships builds credibility.

New Media

Although the “new media” is dominantly associated with using technology as an information platform, that limited perspective fails to describe what the new media really is and how powerful it can be. The new media is more about the convergence of society, information, and technology. The power of online social authority is a convenient and commanding soapbox for building credibility, reputations and influencing behavior. To grow, companies must proactively embrace new media activities such as blogging, social networking, podcasting, search engine optimization, and an active on-line existence.

Old & New

Traditional media outlets remain effective communication venues, the general public finds the New Media more trustworthy. Thought, inc. can help your company blend solid traditional communication activities with new media tactics to craft and implement on-going media relations strategies for consumer, business, trade and industry media. By identifying and creating both old and new media opportunities to their fullest, thought, inc. can help your company position your brand and reinforce your company’s key messages.