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Unlike marketing and advertising, Public Relations is about managing relationships between clients and their various publics. Here are some of the tools we use to do this:
Corporate Communication
Corporate communication is the primary method companies use to define themselves to their employees, stockholders, clients and the media. By proactively sharing information about the company’s goals, corporate culture, upcoming events, and recent achievements, businesses can not only take the lead on what is being said about them but more importantly how and to whom It is being said.
Crisis Communication
Since a crisis can happen on any scale and at any time, every company should be prepared. Virtually every company will encounter at least one crisis during its life. Being prepared is the only way to effectively manage any crisis that comes. With the help of thought, inc., your company will be organized and prepared when that moment comes.
Media Relations
The media and it’s consumers pride themselves on being well-informed. Unfortunately, they are often they are mis-informed, ill-informed, or worse, un-informed. Managing and regulating the quality and flow the information disseminated through various media outlets will greatly improve your company’s ability to benefit from that information. Thought, inc. can help your company blend solid traditional communication activities with new media tactics to craft and implement on-going media relations. By utilizing both old and new media opportunities to their fullest, thought, inc. can help your company position your brand and reinforce your company’s key messages.
Publicity Generation
Perhaps the most notable aspect of public relations is publicity generation. The old saying that all publicity is good publicity, isn’t really true. Abraham Lincoln once noted that “what kills the skunk is the publicity it gives itself.” It today’s world and media environment, a better approach is that all managed publicity is good publicity. The range of opportunities is almost limitless--events, speaking engagements, media tours, story insertions, ghost-authored (or by-lined) article, etc. While working with thought, inc., we will help you manage and create the publicity your company needs to stay in the minds of you target audiences.
Event Management
At thought, inc., we understand that every event is a public extension of your company and reflection on your brand. No detail too trivial to go unattended whether the event is for 30 guests or 30,000. Great events leave great impressions and experiences that convert targets into clients and clients into brand evangelists. This can only be accomplished by not letting the event itself steal the show—let thought, inc. help your company stay focused on your message throughout the event.
Writing
Clear, concise, targeted communication is the goal of every writing project we undertake. Whether communicating to stock-holders, clients, prospects, or communities, each audience deserves to take away the same quality of communication. They also expect to have information that is pertinent to them and presented in a way that they appreciate. Writing is a communication tool powered by thought.
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