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Strategic Development
Successful marketing strategies are usually part of the overall corporate strategy. This is only natural because if your company knows itself and where it wants to go, it is easier to tell the world where it wants to go. Three of the “Four P’s” of marketing (product, price, placement, promotion) are often partially dictated by corporate strategy of the first one (product). The other three “P’s” become the goal of positioning.
Branding
The concept of branding goes far beyond the simply putting your company’s logo on your stationery. It is even more than developing the ideas, images, associations, and perceptions of what that logo represents. Branding is creating a firm association with in your target’s mind between your product and satisfaction.
Market Entry & Repositioning
Market entry is much more than simply announcing that your company is selling a new product. How and where you promote and advertise are the result of market and brand positioning. Thought, inc. can develop and execute a market entry or repositioning strategy for your company’s products and services that will strengthen your brand. Applying the common tools of advertising, promotion and publicity in a memorable way, thought, inc. can help the entry of your new product into the market a successful one.
Market Research
Understanding your clients, their environments and behaviors as well as their decision-making processes is the goal of marketing research. Information is power; and the more you understand your target clients, the more equipped you are to craft compelling marketing messages.
Focus Groups
The focus group is a qualitative form of market research developed after WWII to gauge the market impact of radio programs on the American audience. Since then, focus groups have become a powerful tool helping marketers understand their targets’ belief, behaviors, opinions, attitudes and what shapes them.
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